Marketing your brand on YouTube is a great opportunity to not only engage, but it’s also amazing for SEO.
With millions of visitors a day, YouTube is a fantastic potential marketing tool and should sit alongside Facebook, Twitter and other social media services in your online marketing toolbox. Pretty much any business type can benefit from marketing on the world’s biggest video sharing site,but getting started can be daunting, especially if you have no experience in that arena.
Its amazing how many small businesses are using video however are not using YouTube as a channel to promote their videos. YouTube is free and is so powerful!
We can assist you to set up a YouTube channel and of course produce some video content for you. However if this is something you prefer to set up yourself you will find some handy hints below;
Set up a channel and brand it!
Checkout the options available to customise your channel. You can view the Grid City YouTube channel here to see how ours has been branded www.youtube.com/gridcityproductions
Tag your content
YouTube has an internal keyword system which shouldn’t be overlooked. When tagging your videos remember to put yourself in your customers shoes, what would they search for? For example, “Legal Services Christchurch” or “Finance Company Auckland”
Annotations allow you to link your videos within YouTube or direct them to websites. You can view an example below
Promote your content with an advert
Everything that you have done to promote your YouTube channel so far is free! The next step to obtain the maximum benefit is to promote your videos. YouTube’s promoted videos can help you to reach your audience and get more video view. http://www.google.com/support/youtube/bin/topic.py?hl=en&topic=16040
YouTube has a great help section which can be found here http://www.google.com/support/youtube/
We hope this information is helpful and remember we are here to do it all for you from set up through to providing video content!