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DBR -
Email Marketing

The Requirements

DBR provides finance solutions to clients throughout New Zealand. The team at DBR mainly deal with mortgage brokers who introduce clients directly to them. To maintain regular contact with their brokers DBR wanted to establish an interactive email facility to regularly engage their database and grow their business.

DBR -
Email Marketing

The Solution

Grid City provided DBR with an email marketing template design and account that allows them to record their own videos and use within their email newsletter. The videos, although short and sharp effectively deliver DBR's message in a personable manner.

DBR -
Email Marketing

The Results

DBR have full access to their email marketing reporting to see who has viewed their email campaign as well as who has viewed their video. Reporting to date shows a higher than average view rate for email marketing campaigns.